Virtual Real Estate Tours: Sell More Scranton PA Area Real Estate
Real estate in Scranton and surrounding areas is more popular than ever before. With more and more people moving to Northeastern PA, it’s important to understand how virtual real estate tours can help draw more attention to your listing and even make it sell faster.
In this article, I’m explaining some of the reasons why virtual tours are important and why we try to always offer them at Christian Saunders Real Estate.
Why Offer Virtual Real Estate Tours
Technology has seemingly made our lives a lot more complicated -- but, at the same time, it has made our lives much easier. This stands true in the Scranton real estate market. Virtual Real Estate Tours offer home buyers a unique opportunity to see a home without actually walking through the front door. Not only is this cool for the buyer -- it's a valuable asset for the agent.
Save You (and your clients) Time
Virtual Real Estate Tours have opened up the world to potential buyers. This method of showcasing a home allows busy professionals to see the property on their own time so they can make an informed decision. Not only does this free up the real estate agents time, but it also ensures your buyer that you can work perfectly around their schedule and solve their problems.
Clients don’t Need to Travel
When selling Scranton real estate, a lot of potential buyers may not live in the area they are looking to purchase. They also may not have the time to travel to you and spend a week looking at properties. This gives the savvy real estate agent a good advantage here. If you can show them the house in high detail with a quality video tour, high-resolution photos, and virtual walkthroughs, this gives you a solid advantage over the other agents in your market.
No one is going to make an NEPA real estate purchase without seeing it first. Utilize virtual tours to your advantage.
Showing the Finished Product
With the right technology -- you can show the finished home on a virtual real estate tour. If your prospect is interested in an unfinished house, it may be difficult for them to imagine themselves there. With the power of technology, you could finish that home for them and even incorporate some of the small touches they would like to see.
Not only will these increase the likelihood of them buying the home, but it will also help you build rapport when you cannot meet the client in person.
Give them the Full Experience in Virtual Reality
It was not too long ago that we were first hearing about virtual reality and augmented reality. When they first came out, we expected this technology to be out of reach and incredibly complicated to use. By 2025 real estate revenue generated because virtual reality is expected to reach $2.6 billion. The cost of using this technology is getting lower, and the anticipated outcome, as a result, is staggering.
With a virtual reality headset, you do not need to be at the property to show it. You and the client could be in their current home or at the office, and you could still show the house. It’s one thing to show someone a video tour on the computer -- it’s another thing for them to stand in your office and turn the key to their new home.
Virtual Reality offers stunning 3D tours of their potential new home. This gives NEPA real estate agents the opportunity to virtually stage homes and shows the finished product. This increases the likelihood that you will sell out entire condo blocks before they get finished. We’ll get into this subject more below.
How to Offer Virtual Real Estate Tours
Twenty percent of home buyers make offers on homes without actually seeing them. This increases when talking about relocating to an unfamiliar area. There are so many ways to offer virtual real estate tours that it’s becoming an industry standard to offer this technology especially in high end and vacation home areas. Here are a few ways you can offer virtual real estate tours in your business.
Website Virtual Tours
This is the most common method of offering virtual real estate tours. On your website and the listing site, you offer a virtual walkthrough of the home. The only difference between a standard video walkthrough and a virtual tour is -- a virtual tour allows you to navigate the home yourself and see every nook and cranny for as long as you like.
These virtual tours immerse buyers in the experience of seeing the home in person without actually being there. For busy professionals and frequent travelers looking to buy a vacation home, this could be the thing that gets them to hire you over someone else.
Virtual Reality Headsets
Virtual reality applies to a lot more than video games and amusement park rides. It is now a serious marketing tool that realtors all over the area are using to sell properties to potential buyers who are:
Too far away to see the home in person
Too busy to travel and see the home
With the development of “Matterport,” a completely immersive virtual reality experience -- Prospects can see the home from all angles, indoors and outdoors. Through the use of 3D modeling, 4K visuals, and specific touring points throughout the home -- you can travel throughout the property just as you would if you were there.
Virtual Reality Tours allow you to show homes on the buyer's schedule because they won’t have to travel to the property site. This opens up your local real estate market to more buyers who otherwise would not be able to see the property.
Another great thing about virtual reality is that you can virtually stage a home without having to hire a professional or move a single piece of furniture. Augmented reality allows your clients to customize the property to their exact liking personally. They can choose how they would decorate the home and arrange the furniture. Not only is this fun for them but it allows them to feel how they would if they purchased the home and were decorating it themselves. If they love it, they’re bound to buy it.
Drone Aerial Marketing
Drones are another great way to promote your Scranton homes for sale. We’re seeing more and more agents utilizing this technology because it allows you to provide a birds-eye view of your beautiful property.
Final Thoughts
The Scranton PA real estate market is a hot buyers market right now and it’s making it easier to sell homes but also more competitive. If you’re an NEPA real estate agent and you need a team with the technology to help you sell more homes, consider Christian Saunders Real Estate as your broker. Click here for more information about how to become an agent with us.